Three Quebec artists honored this summer alongside SAQ bistros across Quebec

MONTREAL, June 9, 2022 /CNW Telbec/ – The SAQ is proud to have chosen three Quebec artists to decorate its new selfie cubes which are set to appear at nearly a dozen festivals in five regions of Quebec. With an area of 5.8m2, the structures will welcome thousands of festival-goers this summer. Visitors will be able to tour a backlit tunnel and stop at a moving swing to sit on and use for souvenir snaps.

“This year marks the great return of festivals across Quebec and we are delighted to offer this visibility to three artists from here and to share their work with Quebecers,” explained Emmanuelle Roy, Assistant Director, Event Marketing, Donations and Sponsorships. “With these cubes, the SAQ seeks, in its own way, to encourage culture, and we hope that festival-goers will make them popular places to cheerfully immortalize their visit to these unmissable summer events.

Tailor-made inspiration

The first work will be unveiled to the public during the Mural Festival, which will be held from June 9 to 19. Internationally renowned urban artist Jamie Janx Johnston will be on hand to complete his work on the cube live. Recognized as a magician of contrasts, textures and perspectives, Jamie will highlight the spirit of sharing in a colorful universe very much in tune with the atmosphere of the Mural Festival.

The second work will be inaugurated at the Francos de Montréal festival from June 10 to 18. Created by Dalkhafine, a multidisciplinary artist who divides her time between Montreal and Paristhe work will be inspired by the unique know-how of Quebec winegrowers and by the forces of nature that they come into contact with on a daily basis.

Montrealdesigner and illustrator Alice Zhang is the third artist to put his stamp on an SAQ selfie cube. His will first be seen at the FestiVox in Trois-Rivières from June 30 to July 10. In the creation of his work, the artist will be inspired by colors and the search for humor in ordinary daily activities, all in a playful spirit.

The SAQ present at events in most regions

After their stays in Montreal and Quebec Citythe cubes will make their way to festivals across Quebec, including the Festive! of Bay St. PaulCasino du Lac-Leamy bonfires and International Hot Air Balloon Festival Saint-Jean-sur-Richelieuamong many others.

This summer alone, the SAQ is supporting some thirty festivals and public celebrations through Quebec. Donations and sponsorships totaling $2 million are provided to organizations. It should also be noted that all profits from Bistros SAQ – where all the products offered have been compensated for – are donated to the event organizations. This is another way for the SAQ to contribute to community life and support events appreciated by Quebecers.

About the Société des alcools du Québec (SAQ)

Founded in 1921, the SAQ imports, distributes and sells a wide range of wines, beers and spirits. Its sales network includes 410 stores and 426 agency stores spread over Quebec as well as a transactional website, SAQ.COM. Driven by the passion and know-how of its 7,000 employees, the SAQ offers Quebecers a world of discovery, with nearly 44,000 products from 3,700 suppliers in 76 countries. During the 2021-2022 fiscal year, the SAQ donated more than $2.0 billion to Quebec cash flow and has supported more than 250 organizations and events, while ensuring that its business operations respect local communities and the environment.

SOURCE Quebec Liquor Corporation – SAQ

For further information: Clémence Beaulieu Gendron, SAQ Media Relations, 581-994-0364, [email protected]

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