The Snow Pentathlon becomes the Sun Life Snow Pentathlon

QUEBEC CITY, October 17, 2022 /CNW Telbec/ – Martin RoyChairman of the Board of Directors, and Cynthia Package, General Manager of the Pentathlon Group, are pleased to announce the signing of a long-term agreement with Sun Life as title partner. Thus, the popular event will henceforth be called the Sun Life Snow Pentathlon.

“We are very proud to be able to associate the name of our event with that of a prestigious company that has been present in Quebec for over 150 years. Sun Life shares similar values ​​with us and will support our organization in its mission to develop innovative and unifying sporting events that offer participants moving and enriching experiences. We see this partnership as a great sign of confidence for our organization, which will allow us to consolidate our foundations as we emerge from the pandemic and approach our 20th anniversary in 2024,” said Cynthia PackageCEO of the Pentathlon Group.

“Sun Life is proud to be associated with the Pentathlon des neiges, a flagship event in Quebec City which brings together winter sports enthusiasts. This partnership is an excellent example of our commitment to building healthy and sustainable communities. We strongly encourage the population to participate in this sporting challenge to push their limits while enjoying the joys of winter,” added Robert DumasPresident and CEO of Sun Life Quebec.

In addition to financially supporting the Pentathlon des neiges, Sun Life intends to bring the site to life in a unique way, to the delight of athletes and visitors alike!

The Sun Life Snow Pentathlon returns to its original format in 2023

This new partnership with Sun Life coincides with the return of the Pentathlon to its original format, after two years marked by the COVID-19 pandemic. Participants will be able to return to the big tent, an ideal place to meet up after the competition. The Sun Life Snow Pentathlon will take place from February 18 to 26, 2023 on the Plains of Abraham, in the heart of Quebec City.

Despite pandemic restrictions and a race site without a large marquee, the Pentathlon des neiges recorded no less than 4,500 participants in 2022. Without these restrictions, and given the interest of many to participate again in a sporting event of he scale, the number of registrations for the 19th edition of the Sun Life Snow Pentathlon should approach that of the best years and even approach the record of 6,150 participants reached in 2019.

Registration is now open!

Even if the first snowfall seems a long way off, it’s already time to plan your winter activities by giving yourself an objective, that of participating in one or more of the pentathlon sports, as part of one of the proposed challenges. The registration period is now open at preferential rates. Full details are available on the Sun Life Snow Pentathlon Website.

Sun Life in the community

Sun Life is committed to building sustainable, healthier communities for life. Community well-being is an important part of its commitment to sustainability. By actively supporting the communities in which Sun Life lives and works, the organization can help create a positive environment for customers, employees, advisors and shareholders. His philanthropic support focuses on health, with an emphasis on diabetes awareness, prevention and care initiatives. Mental health is also a key priority, with support for programs and organizations that focus on building resilience and coping skills.

Sun Life also partners with sports properties in key markets to reinforce its commitment to healthy active living. Its employees and advisors take great pride in volunteering more than 16,000 hours each year and helping to make life brighter for individuals and families around the world. Canada.

Learn more about Sun Life in the community.

About the Snow Pentathlon

Founded in Beauport Lake in 2005, the Pentathlon des neiges has been presented on the Plains of Abraham since 2008. Sanctioned by Triathlon Québec, the Pentathlon des neiges is unique and is positioned as the largest winter multisport event in the world. To participate, athletes are called upon to continuously practice different disciplines – cycling, running, cross-country skiing, skating and snowshoeing – either solo, in tandem or as a team. The Pentathlon des neiges is organized by the Pentathlon Group, which has presented other events, such as the Québec Singletrack Experience since 2017.

Media contacts:

Pentathlon group:
Josee Massicotte
[email protected]
514 388-0169

Sun life:
Ariane Richard
[email protected]
438 364-6807

SOURCESnow pentathlon

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