The government is investing $92 million to support tourism development in all regions of Québec
QUEBEC, May 5, 2022 /CNW/ – Before the meeting of the entire sector at the Assises du tourisme 2022, the Minister of Tourism Caroline Proulx announced a major investment of $92 million develop regional tourism in Quebec. These funds will facilitate the renewal of agreements with the 21 regional tourism associations (RTA), i.e. an annual increase of 40%, and the renewal of regional tourism partnership and digital transformation agreements (EPRTNT).
An amount of $56 million will be assigned to new agreements with the RTA for the next four years. These agreements will give the RTA the impetus it needs to fulfill its promotion and marketing mandates; hotel and tourist signage; development and structuring of the tourist offer.
For their part, the EPRTNTs, administered by the RTA, will benefit from an investment of $31M over three years. Privileged levers of cooperation between the Ministry of Tourism, the RTA and other partners, the EPRTNT contributes to bringing to life development projects for the tourist offer. This government investment is in addition to the $20.9 million financial participation of many local and regional partners, bringing the envelope deployed in all regions of Quebec through the EPRTNT to $51.9 million.
Finally, a quantity of $5 million is reserved for renewed support for promising collective projects affecting several regions of Quebec. This envelope will once again be administered by Tourisme Saguenay–Lac-Saint-Jean.
Through this investment, the Government of Quebec once again recognizes the importance of the partnership with the ATRs and their support for the vitality of the tourism industry in all regions of Quebec.
“The tourism industry is a major economic force for all of Quebec. Its success is the result of the dynamism of the players present in each of our beautiful regions. I am delighted with the funds announced today, which underscore the importance that our government places on regional tourism development and the growth of tourism activities throughout Québec. Regional tourism associations are valuable partners of the Department and of the industry: they have in-depth knowledge of their territory and have demonstrated the leadership necessary to mobilize regional and local players. In collaboration with associations and the entire industry, we continue to build the tourism of tomorrow with strength and conviction. Your government is proud to contribute to the development of the regions and to the promotion of Québec as a destination of choice.
Caroline Proulx, Minister of Tourism and Minister responsible for the Lanaudière and Bas-Saint-Laurent regions
- The agreements with the RTA will allow the regions to benefit from the predictability of their actions in the years to come, thus promoting the retention of the workforce and the development of longer-term projects.
- These agreements also support the development of the tourist offer according to the characteristics of each region and in accordance with government guidelines, particularly in terms of responsible and sustainable tourism and innovation.
- The new agreements with the RTA differ from the previous ones by integrating commitments for responsible and sustainable tourism and the culture of innovation within the tourism industry. These mandates are in line with the guidelines of the 2021‒2025 Tourism Intervention Framework and the 2020‒2025 Action Plan for responsible and sustainable tourism.
- The EPRTNTs aim to distribute the investments of the tourist industry according to regional priorities and to reinforce the synergy between all the local partners.
- Projects covered by the EPRTNT must belong to the following categories:
- Attractions, activities and equipment;
- Structuring of the tourist offer;
- Parties and events;
- study and consultancy services;
- Digital business development.
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SOURCE Office of the Minister of Tourism
For further information: Source: Geneviève Gouin, Political Advisor and Press Officer, Office of the Minister of Tourism and Minister responsible for the Lanaudière and Bas-Saint-Laurent regions, Tel. : 514 796-9615, Email: [email protected] Information: Jean-Manuel Téotonio, Media Relations Manager, Communications Department, Ministry of Tourism, Tel. : 418 643-5959, extension 3488