Kraft Hockeyville Canada Announces Top 4 Communities

TORONTO– Kraft Heinz Canada, in partnership with the National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA), has announced the top 4 finalists vying for the coveted Kraft Hockeyville 2022 title. These communities are (from west to east):

• Princeton, British Columbia (Princeton and District Arena)
• Douro-Dummer, Ontario (Douro community center and arena)
• Saint-Jean-sur-Richelieu, Quebec (Marcel-Larocque Arena)
• Sydney, Nova Scotia (Canada Games Complex)

Kraft Hockeyville has established a legacy of supporting Canadian communities by impacting community arenas and the overall culture of the game. The program aims to build stronger, more connected and inclusive communities across the country through the love of hockey game. In fact, according to Kraft Hockeyville’s community hockey survey, an overwhelming majority of Canadians agree that community hockey is a great way to bring communities together.

The program was successful in bringing together communities passionate about hockey again, including the 4 Top 4 Finalists. The 4 Top 4 Community Finalists were selected based on their nomination stories and their ability to score points. more by engaging their community.

“The passion and enthusiasm for hockey in Canadian communities was very clear in the nominations we received from across the country,” said Adam Butler, President of Canada and North America Coffee, Kraft Heinz. “With hockey being the heart and soul of so many communities, it’s never easy to select our finalists, but we couldn’t be happier to announce this year’s top 4 communities. Their stories really shine a light the power that hockey has to shape communities.”

About the finalist communities

Princeton, British Columbia (Princeton and District Arena)
Princeton perseveres. After a wildfire threatened their community two years ago, they were hit by widespread flooding that still affects residents today. “How can I help?” is the mentality of this community, and together they were able to overcome all the obstacles in their path. The next hurdle is the modernization of the Princeton and District Arena, which is the center of the community. It’s not just a place for hockey, but a place to create memories like weddings, dances, fundraisers and more. With its roof in disrepair, water spilled onto the ice during games. Winning Kraft Hockeyville would allow the community to keep a roof over their skaters’ heads, which means so much to them after all they’ve been through as a community.

Douro Dummer, Ontario (Douro Community Center and Arena)
Douro Arena is a place where all Douro-Dummer members feel welcome. Whether you’re on the ice for the first time or you’ve been on it for decades, community members care as much about your experience as they do theirs. Youth hockey is only part of the reason the arena is so important to the community. It’s also a place where the community comes together to support fundraising for local food banks and toy drives. The community continues to strive to make hockey more accessible to everyone, and winning Kraft Hockeyville will allow them to make long overdue improvements to their lobby and locker rooms, so that all community members and visitors feel welcome.

Saint-Jean-sur-Richelieu, Quebec (Arena Marcel-Larocque)
Celebrating its 50th anniversary, the Aréna Marcel-Larocque sits in the center of a small town where there is unparalleled excitement for hockey. In the community of Saint-Jean-sur-Richelieu, the passion for gambling is only half of what counts. The arena is the hub of the community, where young people form lifelong bonds and parents reconnect with old friends. The parents passed on their love of hockey to future generations who now claim the arena as their second home. It is clear that the arena is a source of joy for all members of the community. Winning Kraft Hockeyville would allow the community to build another 50 years of meaningful memories by helping fund much-needed upgrades throughout the arena, including its locker rooms, restrooms and ice plant.

Sydney, Nova Scotia (Canada Games Complex)
Cape Breton is a small island with a big passion for hockey. Locals describe the island as they describe their love for community hockey: fierce, resolute and resilient. The Canada Games Complex in Sydney was built 35 years ago to host the 1987 Canada Winter Games, but has since had to close its hockey doors. Since then, demand for access to rinks on the island has outstripped supply, making it difficult to keep up with the surge in female hockey participation the community has seen in recent years. Winning Kraft Hockeyville would help the community buy the new compressor they need to reopen their arena doors and empower girls on the island who crave ice time.

The 2022 Grand Prize Winner will have the opportunity to host an NHL® Exhibition Game on a date determined by Kraft Heinz Canada, the NHL and the NHLPA, and will receive $250,000 to be used for arena, as well as the coveted Kraft Hockeyville 2022 title. This year’s winner and each of the three runner-up communities will also receive $10,000 in new hockey equipment for their minor hockey programs, courtesy of the NHLPA Goals & Dreams Fund.

These finalists are now responsible for rallying their community and Canadians across the country.

Canadians coast to coast can help determine the winner of Kraft Hockeyville 2022 by voting for one of the top 4 online communities at krafthockeyville.ca. Voting opens May 6 at 9:00 a.m. ET and ends May 7 at 5:00 p.m. ET. Votes can only be cast on the website during the voting phase and voting per person is unlimited. The winner will be announced live on Hockey Night in Canada on the evening of May 7 after the voting concludes.

For complete contest rules and program details, and to learn more about the 4 finalists, including their stories, photos and videos, please visit krafthockeyville.ca. Kraft Heinz Canada encourages all participants to adhere to health and safety protocols related to COVID-19 that may be required or recommended by federal, provincial or local authorities in your respective jurisdiction.

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