Instacart announces expansion across Quebec to reach 90% of Canadian households

Posted: October 13, 2021, 11:01 p.m. CDT|Update: 2 hours ago

New retailers H&M, Pharmaprix, Sephora Canada and Wholesale Office added to Instacart Marketplace

Same day delivery extends to Quebec city, Laval, Gatineau, Longueuil, Saint-Jean-sur-Richelieu, Granby, Saint-Hyacinthe, Boucherville, Drummondville, Sherbrooke, Chateauguay, Salaberry-de-Valleyfield, Shawinigan, Levis, Brossard, Repentigny and Blainville

SAN FRANCISCO, October 14, 2021 / PRNewswire / – Instacart, the leading online grocery shopping platform North America, today announced an expansion of its presence through Quebec, increasing the availability of same-day delivery to 90% of Canadian households. From now on, Quebec customers can now access H&M, Pharmaprix, Sephora Canada and Wholesale Office – known as Bureau en Gros en Quebec – for delivery in less than an hour in a product experience in French or English. Instacart is now available in Quebec city, Laval, Gatineau, Longueuil, Saint-Jean-sur-Richelieu, Granby, Saint-Hyacinthe, Boucherville, Drummondville, Sherbrooke, Chateauguay, Salaberry-de-Valleyfield, Shawinigan, Levis, Brossard, Repentigny and Blainville following the initial launch of the company in Montreal.

Instacart expands its presence across Quebec, adding four new key retailers.

The French-speaking experience of Instacart in Quebec marks the first time the company has launched products in another language. Since its successful introduction in June, Instacart has seen more than a quarter of its Quebec customers opt for French. Following today’s expansion, Instacart will now deliver groceries and essentials to over 40 retailers and 2,400 stores across Canada, including initial launch partners Costco, M&M Foods and Walmart. To further support this expansion, Instacart plans to attract an additional 10,000 full-service buyers through Canada, helping deliver essential household items to customers across the country.

“While Instacart continues to develop through Quebec and serve as an activation platform for more retailers across Canada, we are delighted to add H&M, Pharmaprix, Sephora Canada and Wholesale Office on the Instacart market. With today’s expansion, 90% of Canadian households can now access same-day delivery from the retailers they love through Instacart, a milestone as more consumers turn to healthcare solutions. delivery and pickup to meet their daily shopping needs, ”said Chris Rogers, vice president of retail at Instacart. “We are proud to enable more Quebecers to have the groceries and essential household items they need – from office supplies to skin care and over-the-counter medications to clothing – delivered often. in as little as an hour from the retailers they need. know, love and trust. “

“For decades, Pharmaprix has been a destination of choice for Quebec customers for health and beauty products, basic foods and general convenience shopping to help them make life a little easier, ”explains Matthieu carr, Vice-President, Merchandising at Shoppers Drug Mart & Pharmaprix. “Partnership with Instacart on their expansion Quebec The launch provides a more convenient alternative and allows stores to better serve customers wherever they need us, whether in person or delivered right to their doorstep. “

“With the continued deployment of new ways to buy Sephora, we are delighted to extend our partnership with Instacart into the Quebec market ”, said Deborah Neff, Senior Vice-President, Marketing at Sephora Canada. “We remain committed to meeting the evolving needs of our customers and providing them with the flexibility, ease and convenience to shop the way they want. We are delighted that our customers in Quebec will now also have the possibility to take advantage of the unique services of Instacart. “

Wholesale Office became Instacart’s first working and learning retail partner in 2019 and we are excited to be able to expand our same day delivery options with Instacart to our Staples customers in Quebec“said Andrew Go, chief digital and data officer, Wholesale Office. “Every day our team is looking for new ways to provide more access and options to our omnichannel customers, and our continued partnership with Instacart is a great way to provide our customers with another convenient delivery option.”

Quebecers can start shopping on Instacart by going to or by opening the app on their mobile device, entering their address and browsing to the retailer of their choice, which now includes Costco, H&M, Les Aliments M&M, Pharmaprix, Sephora Canada, Wholesale Office and Walmart. To access the Instacart French experience, customers must have the preferred language on their web browser or phone set to French Canada. An Instacart buyer will select, pack, and deliver the order within the time frame specified by the customer – whether they choose to receive their order within an hour or schedule their delivery in advance. In addition to the mobile app and the Instacart Marketplace website, Quebecers will also be able to access Instacart delivery via Wholesale Office, Costco and Les Aliments M&M’s web and mobile platforms, all powered by Instacart enterprise technology.

About Instacart
Instacart is the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and essentials to busy individuals and families across the United States and Canada. Instacart has partnered with more than 600 beloved national, regional and local retailers, including unique brands, to deliver from nearly 55,000 stores in more than 5,500 cities in North America. The Instacart platform is available to more than 85% of American households and 90% of Canadian households. The company’s cutting-edge enterprise technology also powers the e-commerce platforms of some of the world’s largest retail players, supporting their websites, applications and white-label delivery solutions. Instacart offers an Instacart Express subscription which includes reduced service fees and unlimited free shipping for orders over $ 35. For more information visit For anyone interested in becoming an Instacart buyer, visit

Instacart Logo (PRNewsfoto / Instacart)
Instacart Logo (PRNewsfoto / Instacart)

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