HALF-MILLION DOLLARS AWARDED FOR THE SECOND CONSECUTIVE YEAR AS PART OF THE MONDOU MONDON CAMPAIGN FOR THE MIRA FOUNDATION

The Quebec family business donated more than $3 million to the MIRA Foundation since 2015 thanks to the exceptional generosity of its clients and partners

MONTREAL, November 22, 2022 /CNW Telbec/ – A faithful partner of Mira for decades, Mondou has announced the November 17 that he raised a total of $500,000 for the second consecutive year during the 8e edition of its Mondou Mondon campaign for the MIRA foundation, which took place in 80 Mondou stores across Quebec as well as online at Mondou.comof September 29 to November 13. This represents $50,000 higher than the initial target set at $450,000bringing the total amount of donations collected to more than $3 million since the launch of this initiative in 2015. The unveiling of the results and the presentation of the check took place during a day of special activities dedicated to Mira, a foundation that changes the daily lives of thousands of people thanks to its guide dogs and its service dogs.

From left to right: Marie-France Dumont, Vice-President Marketing, Brand and Product Strategy Development, Dr. Paule Jacques de Mira, Marie-Josée Legault, family member, Marie-France Legault, family member , Nicolas St-Pierre, general manager of Mira, Marc-Antoine Legault, member of the family, Pierre Leblanc, CEO Mondou. (CNW Group/Mondou)

The purpose of this discovery event, held at Mondou’s head office in Anjou, was to demonstrate to its partners in recent years the importance of giving generously to support this cause, as well as to highlight all the work and efforts behind the achievements of this emblematic foundation. For the occasion, veterinarians, animal health specialists, trainers, beneficiaries, foster families, as well as representatives of the Mondou and Mira teams were invited to come and celebrate the closing of the 8e edition of the Mondou Mondon campaign for the Mira Foundation.

On site, participants were presented with six Mira thematic activities, representing various facets of the organization: beneficiaries, foster families, blindfolded obstacle course, dog training, veterinary and animal care, as well as a canine petting area and photo shoots.

A SUCCESSFUL 8E FUNDRAISER

“Once again, we would like to warmly thank our partners, suppliers, collaborators and employees, as well as Quebecers for their immense generosity, which has enabled us to support Mira for several years now. The organization contributes to the quality of life and well-being of thousands of individuals with visual or physical impairments or with autism spectrum disorders. This surge of generosity is all the more remarkable as everyone has to deal with an economic environment marked by inflation and the increase in the cost of living. Since its foundation in 1938, Mondou is committed to supporting several causes dedicated to animal welfare and the community, such as the Mondou Mondon campaign for the MIRA foundation, which has become an annual tradition,said Pierre LeBlancCEO of Mondou.

This year, Mondou invited the public to take part in this initiative by various means, either by visiting one of the Mondou stores or by visiting Mondou.com. Customers could purchase the new Woof Pack box, which combines an assortment of dog treats and toys ($23.99)the Mondou emergency key ring with a “Save my pet” card ($6.99)the MIRA 2023 calendar ($6) or the adorable Mira soft toy ($14.99). Depending on the product, some or all of the proceeds from the sale were donated to MIRA.

AN INITIATIVE THAT HELPS CHANGE LIVES
Donations received as part of the Mondou Mondon campaign will be directed, among other things, to training MIRA dogs and helping their foster families, trainers and beneficiaries. To support this organization, which does not receive government subsidies, Mondou also donates more than 110 tons of food each year to the Mira Foundation to help feed its guide dogs and assistance dogs.

DEPARTURE 1ST DECEMBER: THE THE FIRST MONDOU MONDON FUNDRAISING CAMPAIGN FOR THE CHUV IS LAUNCHED JUST BEFORE THE HOLIDAYS!
The very first Mondou Mondon campaign for the CHUV (University veterinary hospital) will be launched in a few days. This new initiative aims to raise funds to help the educational establishment acquire new equipment in order to remain at the cutting edge of technology in the field of animal care. Stay tuned and visit the Mondou.com website for all the details!

ANIMAL WELFARE AT THE HEART OF MONDOU’S MISSION
In addition to its Mondou Mondon campaign for the MIRA Foundation, Mondou organizes the Mondou Mondon campaign for shelters, which has raised nearly one million dollars over the past five years. A fervent supporter of responsible adoption, Mondou has inaugurated four adoption areas for cats from rescue shelters in his Saint-Jérôme, Anjou, Saint-Jean-sur-Richelieu and Joliette store locations since April 2019.

About Mondo

Founded in 1938 by Montreal entrepreneur Joseph-Émilien Mondou, Mondou is a QuebecFamily business with a family character that offers products, services and advice aimed at the health and well-being of pets of all kinds. Since the Legault family bought this very successful Quebecin 1983, the company saw its number of stores increase from 1 to 80 thanks to the exceptional commitment of its passionate employees, who today number more than 1,100 across Quebec. Much more than just a pet food store, Mondou stands out from its competitors through the expertise of its team of seasoned advisors and its commitment to refrain from selling animals. Placing animal welfare at the heart of its values, Mondou is strongly committed to its partner organizations and campaigns to further advance the cause of animal welfare through the implementation of several initiatives. For more information, visit www.mondou.com.

SOURCEMondou

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