Food waste in Canada is not only shocking, it’s downright scary!

HelloFresh haunts the streets of Toronto with the launch of its food waste cemetery

TORONTO, October 21, 2022 /CNW/ – www.hellofresh.ca HelloFresh is mourning the loss of food that went too soon with the launch of its food waste graveyard. The pop-up activation located at Lawrence Park (55 Glengowan Road) symbolizes all the wasted food “put to rest”.

GORGEOUS FACTS ABOUT FOOD WASTE:

    • The average Canadian household generates 372 pounds of preventable food waste each year. This is the equivalent of 31 (12 pounds) pumpkins per year.
    • In Canadanearly 2.2 million tons of edible food are wasted each year.

A FOOD WASTE CEMETERY

This room Toronto home will be the entire cemetery, complete with tombstones that share relatable and chilling truths that are easy to digest. The Food Waste Cemetery will be open to the public from friday 21 october at monday 31 october.

Not scared yet? from Canada the annual cost of food loss and waste is greater than $1,700 per household. It equals that all-inclusive trip you have in mind or the laptop your child needs for school.

“We’ve all tried a new recipe that calls for ¼ cup of fresh cilantro. You buy it fresh, cook the dish, and then you end up with an almost full pile of leftover cilantro that will probably end up unused and in the trash in a matter of days,” says HelloFresh Corby-Sue Neumann, Kitchen Manager at HelloFresh Canada.

THE FACTS ARE SCARY

A bunch of herbs might not seem like a lot, but it adds up. A recent study found that food waste across the country is costing Canadians more than $20 billion.1

“With pre-portioned fresh ingredients and easy recipes delivered right to your door, HelloFresh is giving Canadians real meal solutions that save 36% less food waste compared to the traditional way of shopping and cooking for the Canadians who cook with HelloFresh not only do their part in reducing food waste, but they also save money,” adds Corby-Sue.

A recent investigationdriven by from Dalhousie University Agri-Food Analytics Lab, found that 40% of Canadians said they were trying to waste less food now compared to 12 months ago. The study also found that reducing food waste is the number one thing consumers do to cut costs.

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1https://lovefoodhatewaste.ca/about/food-waste/#:~:text=In%202022%20the%20National%20Zero,more%20than%20%241%2C300%20per%20year

WHAT DOES THIS MEAN IN THE GRAND SCHEME OF THINGS?

When wasted food ends up in local landfills or, in our case, cemeteries, the rotting waste produces methane, a greenhouse gas even more potent than carbon dioxide. HelloFresh produces less greenhouse gas emissions after a meal is finished. Leftover HelloFresh meals generate 29% fewer emissions compared to a meal prepared without Hellofresh. This is due to precisely dosed ingredients as well as vegetarian meal options, which give customers the opportunity to further reduce their carbon footprint.

To learn more about how HelloFresh is helping Canadians reduce household food waste, please visit https://www.hellofresh.ca/foodwasteisscary

For more information, visit HelloFresh.ca

About HelloFresh Canada

HelloFresh Canada was founded in February 2016. HelloFresh delivers “cooked-from-scratch” meal plans right to your doorstep with carefully curated, easy-to-follow recipe cards and pre-portioned fresh locally sourced ingredients in the right amounts. HelloFresh helps reduce food waste and takes care of meal planning, shopping, measuring and delivery, leaving you time to do the fun parts: cooking and eating. HelloFresh caters to a variety of needs by offering Pronto, Family and Veggie boxes. HelloFresh delivers everywhere Canada. In the three month period between October 1, 2020 and December 31, 2020HelloFresh delivered 179 million meals to 5.29 million active customers worldwide.

SOURCE HelloFresh Canada

For further information: Press Contacts: Kate Carnegie, KC Media, Owner, (905) 650-7622, [email protected]

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